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Examples
Different businesses. The gap was in the setup.
Three anonymised setups showing how clearer decisions and joined-up systems changed the way each business was ready to operate.
Case studies
The Personal Trainer
- Starting point
- Selling individual sessions with strong results in the room.
- What was getting in the way
- The path from initial interest to payment and continuation was undefined.
- What StartSorted changed
- A six-session starter offer, payment upfront, screening questions, fixed use rules, and renewal raised before the final session.
- The finished customer journey
- Enquiry → short screening → starter block booked and paid → sessions delivered to a set structure → renewal raised before the final session.
- At handover
- A defined sign-up and renewal journey, with payment before the first session and the continuation conversation built into the block.
The Mobile Dog Groomer
- Starting point
- Taking bookings through messages back and forth, without one consistent process.
- What was getting in the way
- Pricing and booking rules didn't account cleanly for travel, commitment and first-visit information.
- What StartSorted changed
- A clear service menu, a travel boundary, a £10 booking fee, a rescheduling rule, a consent note and tidy booking messages.
- The finished customer journey
- Enquiry → menu and travel boundary checked → booking fee taken to confirm → first-visit information collected → appointment confirmed with clear messages.
- At handover
- A booking process with clear commitment, travel and first-appointment rules, ready to use consistently with every customer.
The Beauty Business
- Starting point
- Preparing to launch properly, with the customer-facing setup still to assemble.
- What was getting in the way
- Too many moving parts before launch, with no clear order to tackle them.
- What StartSorted changed
- A menu with average-value logic, booking and payment set up, policies written, and a launch-readiness checklist worked through.
- The finished customer journey
- Service selected from a clear menu → booked with a deposit → confirmation and prep note sent → treatment delivered → follow-up and rebooking prompt.
- At handover
- A tested route from service selection through booking and payment to the first appointment.
Based on real client setups. Names and identifying details have been changed for privacy.
How we show the work
Specific changes. Clearly shown.
When a project becomes an example, it's shown in concrete ways that keep the owner's details private:
- Annotated process maps that show exactly how a customer moves through the business.
- Redacted deliverables — cropped screenshots or document spreads that protect personal data.
- Before-and-after decisions, such as scattered prices becoming one clear offer.
- Owner quotes, used only when they're verbatim and approved.
- Measured outcomes shown where they can be evidenced and attributed to the work.
The focus stays on what actually changed — the decisions made and the systems joined up — shown clearly enough that you can recognise your own business in them.
Something here sound familiar?
If one of these setups looks like yours, a short call is the quickest way to find out what's joined up and what isn't.